The Personal Side of Marketing
Personalization has always been a key facet in implementing a marketing strategy, acquiring new clients and ensuring that your regular clients come back and refer others. However, it is not always put...
View ArticleQuestions on QR Codes
QR codes have blown up in the last couple of years, being printed on stickers, newspapers, being shared on cellphones, in supermarkets, shopping malls, etc. All you need is a smartphone to scan the...
View ArticleMastering your LinkedIn Network
While Facebook and Twitter have come to dominate the social media realm, LinkedIn is also creating buzz but much more on a professional level. While it can seem somewhat overwhelming at first, LinkedIn...
View ArticleRack up those clicks, rack up your conversion rate
Email marketing is a great way to keep in contact with clients, inform them about new promotions, remind them about appointments, and ultimately keep your company alive and present in the market place....
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Social Media: How to keep up with customer service
Social media has both its pros and cons when it comes to your brand name and recognition. Some may love your brand and be loyal customers while others may not see your brand in the same light....
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CRM: Keeping in touch with your clients
The best computer system will be completely useless at allowing you to target specific clientele or narrow your promotional aim if you don’t feed it with precise, current and complete information. You...
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Advertising, PR, and Promotion
Advertising, Public Relations and Promotion are all a part of your Marketing and Communications strategy. Marketing yourself and your team means building your salon’s reputation, communicating your...
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Media Planning
What kind of media is best suited to give you the results you want with the time and money you have allocated? To give an example, if you were trying to attract hair treatment clientele, you would most...
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Market Your Holiday Promotions
The holiday season is not only about putting up a tree and some garland. It is all about getting to the “top of the list” position of your customers and giving them great gift giving options. You need...
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7 Ways to Help You Benefit from Group Buy Sites
Group-buy sites are becoming increasingly popular, offering the client a significant discount and promising businesses high volume. But businesses beware! Even if your market is being inundated with...
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